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layered translucent facade with wave-like contours filters silhouettes at H&M seoul store

November 17, 2025 thomai tsimpou I designboom 0

SKYnoa wraps H&M seoul store in glowing translucent skin   H&M opens its three-level Seongsu store in Seoul, conceived with SKYnoa as a hyper-transformative cultural stage that unfolds through a sequence of ‘theatrical acts’ shaped by styling, self-expression, and Seoul-specific references. Industrial textures, sculptural installations, and wardrobe-inspired scenography fill the translucent presence of the building, […]

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