Articles by Laura Iloniemi

A recently released feature film about Alvar Aalto presents the Finish architect as an expert in self-promotion but Laura Iloniemi questions if this skill was the key to his success. The recently released Finnish movie Aalto directed by Virpi Suutari places a great emphasis on Alvar Aalto’s ability to market himself, suggesting that the critical international

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With December and January nearly behind us, many of us will have been producing reports. There is an increasing number of tools for reporting PR value sold to companies as ways to justify their worth. There is no doubt that it’s useful to regularly take stock of past and upcoming initiatives and producing a report can even be pleasurable when adding to a sense of accomplishment and direction. The bad thing is that this heavily-report-reliant culture leads to management style PR that focuses more on how something will look on paper as stats, graphs, and pics, than what is actually accomplished.