The purpose of creating a new business school for the University was to create a state-of-the-art facility that elevates traditional programs, like the Executive MBA, while inspiring a new cohort of students interested in programs such as Entrepreneurship. To support this, the building was intentionally sited away from campus and situates students adjacent to a vibrant business district to generate relationships with local business leaders. Program elements, like a rentable auditorium, pre-function atrium, and event terrace overlooking the downtown, invite corporations to use the building as their own and further solidify their partnership with the college.