Hotel sign in downtown São Paulo. Image via Giovana Martino's collection
Sex Day is an unofficial holiday created by marketers celebrated on September 6th in Brazil, highlighting one of the greatest taboos in modern society: sexuality. From an architectural and urban point of view, the immorality associated with sexual activities, especially in exchange for payment, deeply impacts our society and also affects the territory.
While sometimes considered morally wrong, sinful, forbidden, and impure, sex, sexuality, and pleasure are all inherent to human physiology. Prostitution is sometimes referred to as “the world’s oldest profession,” playing a fundamental role in our societies, as well as in our territory, in the spatial organization and dynamics of cities. This practice is at the margins of modern society and therefore has ended up occupying segregated spaces in the cities.