Generally made from kiln-fired clay, it is estimated that bricks have been used since 7000 BC, as examples were discovered in the ancient city of Jericho. Since then, bricks have been omnipresent in the history of architecture, combining constructive ease, aesthetics and comfort. Nowadays, with the growing concerns around the environment and the larger impact of materials used and decisions taken on a project, there are ways to modernize an ancient material such as brick through a few updates to its manufacturing process, making it even more eco-conscious. Brick can already be considered a sustainable material because of its durability and recyclability, but there are ways to further improve it. The new project for the headquarters of the food manufacturer Danish Crown, under construction and developed by CEBRA office, is a good example of how to apply this product in a more sustainable way.