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Hudson Yards. Image © Related-Oxford
In recent months, two events have done more harm to the “brand” of architecture in the public’s perception than anything I’ve experienced in the 40 years that I have been in the profession.

First, there was the grand opening of New York City’s Hudson Yards, a massive $20 billion development on Manhattan’s far west side. This first phase opened after seven years of construction and included an obligatory gathering of “world class” architects—Kohn Pedersen Fox, Diller Scofidio + Renfro, SOM, The Rockwell Group—as well a folly by designer Thomas Heatherwick.
What could possibly go wrong?