© Nicholas Worley
- Architects: Ben Adams Architects
- Location: 10-50 Willow St, London EC2A 4BH, United Kingdom
- Design Team: Francesca Pont, Michael Wilson Katsibas, Mark Conroy, Emma Holt, Francis Hunt
- Contractor: MTD Contractors Ltd.
- Client: Willow Corp.
- Project Year: 2017
- Photographs: Nicholas Worley
© Nicholas Worley
Text description provided by the architects. The client required a beautiful hotel that could accomodate a variety of unique rooms, from suites to luxury apartments, a gym, spa and state-of-the-art restaurant.
© Nicholas Worley
This design marries the creative energy of the location with Nobu’s values of simple luxury with a façade that fragments at the eastern end and descends into a welcome new pocket park, overlooked by the warehouses of Great Eastern Street to the North.
© Nicholas Worley
Nobu requires that all their buildings reflect their immediate context. Our palette of concrete, bronze, timber and glass, overlaid with creative textiles and warm fabrics create a simple, considered and raw aesthetic.
© Nicholas Worley
Long Section
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An intimate garden at basement level is articulated into terraces, seating and planting, and provides natural light to the triple height restaurant and bar space that sits below the hotel.
© Nicholas Worley
The target market is affluent professionals who enjoy luxury travel destinations and exceptional cuisine.
© Nicholas Worley
Nobuyuki “Nobu” Matsuhisa is a renowned Japanese celebrity chef with an established reputation and well-loved brand. People will often travel the world to taste his food so this hotel needed to represent this brand and offer a true Nobu experience.