norberto miranda has inflated three giant beans in the central garden of papalotla, mexico. created to host music, science and cultural exhibitions for all ages, the inflatable structures are formed to provide fun and entertainment to locals. using the bean shape as the starting point behind the design, the inflatables pay homage to mexican culture with their colorful patterned skins.
‘you gotta fight for your right to party’ – beastie boys, image © maj lindström
these three beans are flor de mayo (may flower), flor de junio (june flower) and vaquita (little cow) and they host a travelling exhibition conceptualised and curated by norberto miranda, developed at estudio 3.14. a commission made by montserrat mazariegos, head of aprendiendo con cultura A.C., the exhibition has an important educational component developed by laura bordes, who implemented a set of activities that turn information into easy-to-learn-facts and fun activities that were offered for free at the public space without any kind of restrictions.
image © maj lindström
the content is categorized within three questions: how does musical sound is produced? how does music is transmitted? and how does music become legendary? basic principles of acoustics are experimented in-situ, with some genre and technological evolution infographics that help forming a general scheme of how music travels through time and cultures, aiming to trigger family discussion, specially with generational issues about the perception of love and courage, as well as male and female roles thanks to lyrics of folk and contemporary pop songs.
segmentation was important for public space appropriation, image © norberto miranda
two artists were commissioned to develop a piece specifically for this inflatable structure: cristian franco, and ernesto romero. cristian developed a series of fake concert flyers to announce ‘concerts’ of dead celebrities of mexican folk music, the images would express the basic information of these songwriters’s bios within an “underground” visual culture, that could be more appealing to young audience.
at night, interior light will make them glow, image © norberto miranda
in the other hand, ernesto developed his piece called the constellation, a music improvisation console based in the use of LED lights that indicates the moment and intensity of how interpreters play their instrument. with 16 seats the improvisation can grow very big and become an independent attraction at the travelling museum.
the beans mix music, light and exhibition, image © maj lindström
exhibition access, image © norberto miranda
the constellation was media artist, ernesto romero’s commissioned art piece to work with the beans, image © maj lindström
laura bordes’s educational program featured a set of activities and interpretative tour for all audiences, image © maj lindström
visual artist christian franco’s proposal for fake concert flyers involving the main music celebrities of mexican pop folk songs serve as basic bio infographics, image © maj lindström
surreal dialogue amongst the surrounding architecture, image © norberto miranda
the culture kits were designed as prêt-à-porter art pieces ready to install, image © maj lindström
a lot of curiosity amongst locals reunited more than 3200 visitors in a town of 3800 inhabitants, image © maj lindström
project info:
director: montserrat mazariegos
production: gabriel valdez
art direction, concept, designer and curator of exhibition: norberto miranda
commissioned artists: cristian franco, ernesto romero, estudio 3.14
graphic design and production managing: mercedes macías
produced at publiglobos: ángelo félix, daniela uribe, josé morales
photography: maj lindström, norberto miranda
special thanks to: yasmin padrón, mónica ashida, leonardo díaz, gerardo sánchez, noé rodríguez, alejandra jaimes, omar nungaray, edgar piña, lorena peña, alaide alejandre, susana chávez y ericka blanco
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: lynne myers | designboom
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