With the rapid growth of the ‘one-person’ urban population, business models and spaces that respond to the needs of single people are growing. If one of the major obstacles in the lives of today’s youth is “social phobia”, then “loneliness” is the accompanying “symptom”. J&Dragon Group has designed a themed pop-up shop, “Lonely Noodle Shop”, which attempts to soothe the “lonely” people in the city at night by using a bowl of noodles for a place experience.
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