Now that the effects of climate change are visible and indisputable, consumers are more environmentally conscious than ever. In fact, as a United Nations 2021 study suggests, 85% of them reveal that sustainability plays a key role when making their purchase decisions, motivating businesses and manufacturers to respond accordingly. This explains the rising demand for electric vehicles and products made of renewable or recyclable materials. However, architecture – and especially traditional housing – seems to be several steps behind compared to other industries. Although there are numerous efforts to move towards a greener built environment, the way most buildings are made today continues to be outdated, creating tremendous amounts of waste and significantly contributing to the global carbon footprint.