© Ceren Arslan
Beyond hyper-realistic renders and accurate depictions of what projects look like once completed, visualizations have become tools to communicate atmospheres and emotions portrayed by architects. The use of mixed media, combined with architectural compositions, art, lighting, and oftentimes music, have generated a new genre of architectural storytelling, one that combines reality with imagination. And as the world immerses in NFT’s and experimenting with cutting-edge technologies to create digital environments, visualizations might soon become “the new reality”.
ArchDaily had the opportunity to talk to Visual Artist Ceren Arslan about branching out from the architecture practice, how she describes her creative process, her latest project EXIT, and what the future holds for architectural visualizations.