Showroom

This project is a furniture exhibition space, with Memphis furniture as main exhibits. The designer titled it “Ya Space!”, which not only echoes the nickname of Memphis City in China — “Cliff City” (“Cliff” is pronounced as “Ya” in Chinese language), but also conveys a surprising feeling that indicate the unexpected sensory experiences Memphis furniture brings to people. Representative elements of Memphis style, including geometric shapes and free composition, were frequently applied to the project. The designers identified priorities for the selection of spatial materials and hues, hoping to go beyond Memphis’ extreme emphasis on visual effects with enhanced textures and more sustainable concepts.

The project brief consisted of an indoor-outdoor showroom, as well as administrative department of Aptus Concrete Block Manufacturing Factory in the suburbs of Karaj.

The project is located in the Changqing Economic Development Zone, 20 kilometers away from the city centre of Jinan. The area has not yet been developed on a large scale. The surrounding environment is a messy mix of high-voltage line towers dotting weed-strewn farmland. In order to give visitors the best viewing experience, the designer has isolated the area from the surrounding environment and has created a relatively enclosed space.

The project is located in the Changqing Economic Development Zone, 20 kilometers away from the city centre of Jinan. The area has not yet been developed on a large scale. The surrounding environment is a messy mix of high-voltage line towers dotting weed-strewn farmland. In order to give visitors the best viewing experience, the designer has isolated the area from the surrounding environment and has created a relatively enclosed space.

The interior design concept of the new SSAB showroom lies on both, the more curatorial approach of high-end commerce, and the architectural interpretation of the contemporary ways of how commercial spaces visually extend beyond their shop windows, either through outdoor marketing, or online campaigns. The interior architecture concept for the new showroom has an atypical approach, offering the visitors a series of visual and sensorial experiences.

If the greenhouse is understood as an orderly adjustment of light, temperature， humidity, wind, and the place where plant grows，the garden center which relies on the greenhouse for sale can be imagined as a place where light，shadow and nature order is captured.

The project is located in one of the Tehran’s southern neighborhoods named Hamam-Chaal. The continuous walls are extended through the alley and houses with more than a hundred years old are behind them. The adjacency of this area with the bazaar resulted in changing in its use in the city’s detailed plan, from residential to small commercial use.