What is Urban Gamification?


Hyper-Reality / Keiichi Matsuda. Image © Keiichi Matsuda

Hyper-Reality / Keiichi Matsuda. Image © Keiichi Matsuda

Everyone’s experience of a city is unique. Whether one is visiting a place for the first time or has lived there all their life, their experiences are shaped by their personal interactions with the built environment. Buildings, landscapes, and streets come together to offer an opportunity for sensory stimulation, however, most of them are unable to provide inspiration. While a city’s infrastructure accounts for livability, equal importance isn’t given to enjoyability. Play and games embedded in the city’s fabric can help improve user engagement with urban spaces.

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