Chinese design studio Sun Concepts Office has accented the pale interior of the QYF boutique in Wuhan with straight, curved and squiggly metal fixtures.
The interior’s clean, geometric look is meant to reflect the modern womenswear on offer in the store, which occupies two storeys on a prominent corner plot of Wuhan’s Tianyuan Street.
As customers come through QYF’s entrance, they’re welcomed into a large open room.
Here, the floor is lined with cream-coloured stone tiles while a matching shade of paint was applied to the store’s walls, ceilings and chunky structural columns.
At the heart of the plan is an arced bench, comprised of a shiny metal base and seating cushions upholstered in burnt-orange velvet.
Nearby, a cream-coloured sideboard is outfitted with a built-in bench and a small stool.
Otherwise, Sun Concepts Office left the store free of bulky display solutions so as to “protect the integrity of the space”.
Garments are showcased on metal rails at the periphery of the store, some of which are finished with squiggly crossbars. A couple of clothing rails were also concealed behind alcoves in the walls.
Accessories are presented on tiered platforms that run along the outer edge of the store, or on circular metal stands that are affixed to the central bench.
Extra rows of metal shelves can be seen on the store’s rear wall, positioned beneath an illuminated sign that reads QYF’s French brand slogan.
Several rectangular mirrors were added to enhance the interior’s sense of depth.
A curved set of stairs leads up to the store’s second floor, which was finished in the same style.
Sun Concepts Office also updated QYF’s facade, installing a huge metal door and several expansive glass windows to tempt passing pedestrians inside.
Other striking retail spaces in China include KVK, an all-black jewellery boutique that plays with customers’ spatial perception, and Harmay, a cosmetics shop designed to resemble a 1970s office.
The photography is by Liu Zheng and Wang Minjie.
Design team: Sun Concepts Office
Chief designer: Liu Zheng
Lighting: Wuhan Lighting Design
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