Random Studio creates “giant fragments of a woman’s body” for Mugler pop-up

Dutch design studio Random Studio has created a "futuristic" pop-up for French fashion brand Mugler with curving forms, shaped like a woman's body, to celebrate the 30th anniversary of the brand's fragrances.

Dutch design studio Random Studio has created Bodyscape, a “futuristic” pop-up store, to celebrate the 30th anniversary of French fashion brand Mugler’s fragrances.

The Mugler installation, which was designed for luxury department store Selfridges, includes sculptural, chrome-effect fragments designed to evoke a woman’s body. These were organised across the ground floor of the Corner Shop, an ever-changing retail pop-up space.

Image of the Mugler pop-up through the window of Selfridges
The pop-up was created to celebrate the 30th anniversary of Mugler’s fragrance

“For Mugler, we had dreamt up Bodyscape; a giant sculptural installation of a woman reclining, fragments of her body parts breaking the space up into a cluster of retail experiences,” said Random Studio.

“Amplifying the brand’s surreal fascination with the female body, the hyper-feminised curves, crevices and folds of the installation were to be accentuated by a futuristic reflective material.”

Interior image of metal-effect partitions at the Mugler pop-up
Sculptural fragments of a woman’s body were installed in the Corner Shop

Throughout the space, sculptural fragments were used as walls, partitions and display areas that aim to take visitors on a journey through the chrome-effect-finished body. The interior walls of the shell-like fragments were painted in Mugler’s signature blue hue.

Pieces of the sculptural body, which Random Studio explained mimicked the form of a woman reclining, were displayed in full view along the street-facing windows of the Corner Shop.

Interior image of the display areas at the Mugler pop-up
It was constructed in collaboration with Xylotek

“Seen from the street, the sculptural installation forms an abstract side view of a woman elegantly reclining,” said the studio.

“The curves, crevices and folds of the body are rendered in a reflective material that mirrors the viewer’s gaze, throwing back a distorted image – a nod to Mugler’s sense of humour and seduction.”

Instead of opting to use easily manufactured but less sustainable materials such as fibreglass or metal, Random Studio collaborated with Bristol-based timber company Xylotek to construct the installation using wood.

Xylotek manufactured the shell-like structures, which were painted across the exterior and interior with a metal-effect finish rather than “higly-toxic” chrome.

This was done so that the paint could eventually be stripped off and the wood recycled.

Image of a drop-shaped sculpture surrounded by pale blue walls
The structures were painted blue and silver

The centrepiece of the installation, encased by the chest and buttocks of the fragmented body, is a drop-shaped object that releases a cloud of fragrance and triggers starry lighting as visitors near it.

“A polyphonic soundscape of siren-esque voices coaxes visitors into the space and towards a scent sculpture, illuminated by undulating lights,” said Random Studio.

“As the visitor approaches the drop-like structure, the lights intensify and the sculpture emits a short burst of fragrance whilst a projection lights up the space with stars which slowly transforms into the abstract shapes of heavenly bodies.”

Image of a blue-painted fitting room that was built into the walls of the pop-up
The curving walls guide visitors through the pop-up

Earlier this year, Random Studio designed a series of surrealist pop-up installations at Selfridges for fashion brand Jacquemus that included a luxury-bag vending machine and a swimming-pool changing room.

Also at Selfridges, trainer brand Axel Arigato created an “upside-down” office-themed pop-up with wall-mounted trainers and polystyrene ceiling tiles across the floor.

The photography is by Jasper Fry.

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